Orders will be closed from 17 March 2022 until 17 June 2022. You are welcome to send us an email with any questions order.mooo@gmail.com.

Meet the Maker


About Us
I’m a born and raised city girl, from Gauteng, who married  a Karoo farmer!
The farm Knoffelfontein, is in the heart of the Karoo, Luckhoff
(I know, where on earth is that was my first thought too) .  
My husband’s family has been sheep farming in this incredibly hot  but exceedingly  beautiful part of the Karoo for generations. 

The past 3 years’ drought in South Africa was the worst the family has experienced since the 1930’s , a situation that impacts everyone in these small communities, not only financially, but definitely also emotionally.
 I wanted to do something that would contribute not just to the farm, but to the community as a whole.  Something that goes beyond money – creating pride, confidence, excitement, passion, engagement.

Thus Mooo was born, our gigantic merino wool products, adds new value to the farming business, creates new job opportunities and offers a unique exclusive, completely Proudly South African product . Since starting the business in 2017, I have taught and empowered around 15  local ladies , knitted up almost 2 tons of wool, created a varied of new products, we've been featured in over 15 magazines and online publications. On top of this, I love what I do - I get my creative juices flowing, supporting the farming business, inspiring some and helping others along the way – this is where my passion meets my purpose.
Our vision with Mooo is to be a source for others to allow them to define their own passions and to live their own purpose – therefor we are joining forces and collaborating with other 'creating' farmers wives across South Africa to also become platform for them to broadcast their skills and handmade product offerings to different audiences.

We are extremely excited for our future hopes & dreams
- to keep on expanding, creating and educating.
 
xx
Warmest regards
Estée
 

 

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